How to start a sportsbook from scratch in 2024?

Table of content

Do you have an interest in establishing your own sportsbook? Having answered yes, you have arrived at the appropriate location! Another enlightening blog post has been compiled by TheGamblest, in which you will discover practical advice on how to initiate your foray into the iGaming industry.

Running a sportsbook is a challenging endeavor due to the multitude of considerations that must be taken into account. Notwithstanding this, one can position themselves for success in this sector by adopting a methodical approach and proficient implementation.

Achieving success requires taking each action meticulously and precisely. This article will discuss effective strategies for developing a betting website that not only attracts visitors but also retains existing participants, thereby contributing to the success of your betting business.

What is a sportsbook?

A sportsbook, which is also known as a bookmaker or bookie, is an establishment or online platform that facilitates and accepts sports wagering activities. It functions as a venue where individuals can place monetary bets on the results of a wide range of athletic competitions, including but not limited to football, basketball, and horse racing. Sportsbooks often provide wagering opportunities on a wide range of events beyond traditional sports, including fantasy sports, esports, politics, and numerous others.

After acquiring a basic understanding of a sportsbook, one may contemplate the viability of embarking on a career as a bookmaker in the year 2024. With the rising need for sportsbooks, particularly as more regions legalize them, you’ll tap into a growing market and expand your client base over time. Following a brief overview of the contemporary sports wagering industry, we shall proceed with the fundamental procedures for establishing a bookmaker.

How has the sports betting industry developed?

In recent years, sportsbooks have experienced tremendous growth in popularity, employing an astounding quantity of individuals from over 20,000 sports-wagering organizations worldwide. Over the course of 2022 and 2023, there was a substantial surge in the overall sports wagering market, which expanded from $96.84 billion to $104.78 billion. This corresponds to an 8.2% CAGR.

The integration of cutting-edge technological innovations has brought about a significant transformation in the entire gambling sector, bolstering its standing and attracting an increasing number of enthusiastic players each month. In the current era, online sports betting has evolved into a platform that is readily available to a wide audience, regardless of location, by utilizing personal computers, laptops, or mobile devices to place wagers. The overall success of a sportsbook is significantly impacted by the website's design. It is critical that the website is user-friendly, aesthetically pleasing, and capable of engaging visitors.

Main steps to launch a sportsbook

Establishing a sportsbook is a multifaceted undertaking that necessitates meticulous preparation, adherence to regulatory requirements, and ongoing oversight of operations to guarantee favorable outcomes. The following stages should serve as your fundamental reference:

Identify your niche

Identifying the most profitable sports wagering niche can be challenging due to the player's personal preferences. Nevertheless, in order to construct a sports wagering website from its foundation, it is advisable to commence by defining your specific objectives. This involves making a decision regarding which sports will be offered on your platform and what types of wagers will be provided. Beginning with a selection of the most popular sports is a prudent course of action, especially when finances are limited.

Placing an emphasis on a minimum of five well-known sports will undoubtedly attract a substantial number of engaged gamblers who are inclined to place wagers on your website. The following sports are widely regarded as wagering opportunities and would be worthy of consideration for inclusion on your platform in order to assist you in reaching your decision:

  • Football
  • Cricket
  • Baseball
  • Basketball
  • Tennis
  • Boxing
  • Horse racing
  • Esports

Select your operating region

Establishing a sportsbook entails the additional responsibility of judiciously selecting an operating region. The maturity and legal standing of various sports wagering markets vary. In contrast to emerging markets such as the United States and Africa, established markets like the United Kingdom have their own set of costs and benefits.

The development of legal infrastructure poses a substantial obstacle to the operation of a sportsbook. It is sophisticated and provides accessible legal services in the United Kingdom. Nevertheless, conducting business in alternative areas requires familiarity with distinct regulatory bodies such as the Gibraltar Wagering Commissioner and the Malta Gaming Authority, which requires exhaustive investigation of local wagering regulations. The legal environment in the United States is multifaceted, as individual states establish their own regulations on wagering in accordance with the federal prohibition on sports betting. On the contrary, while the regulations in the United Kingdom are more direct, they still present legal complexities.

Get a license

In order to operate legally, a sports wagering website is required to obtain an official license, just like any other online gambling venture. Acquiring authorization from the appropriate regulatory body in your operational region, such as the Gambling Commission, is required. It is imperative to acknowledge that this licensing procedure may result in a loss of time.

In general, obtaining a license on one's own may necessitate the passage of several months between the initial application and final approval. Therefore, patience and appropriate forethought are of the utmost importance.

Get a platform

A sports wagering platform is defined as a digital medium, including a website, application, or mobile device, that facilitates the participation of sports enthusiasts in the betting process for various sporting events. There are three potential approaches to developing a sportsbook platform: in-house construction, outsourcing to reputable platform providers like BtoBet, Genius Sports, GIG, SIS, and others, or partnering with them.

Integrate payment gateways

Considering security, a wide range of options, and efficient transactions, choose the most appropriate payment method for your sportsbook. Ensure the protection of your clients from the risks of money laundering and fraud while providing them with a secure and transparent experience. Consider three critical factors when choosing a payment provider: risk management capabilities, competitive transaction fees, and efficient transaction processing for both fiat and cryptocurrency payment methods.

Keep in mind that an effective sportsbook website should provide a diverse range of payment options:

  • Credit and debit cards
  • Wire transfers via banks
  • Electronic wallets
  • Payments in cryptocurrencies, such as Dogecoin, Bitcoin, Tether, or Ethereum.

Choose your marketing strategy

Establishing a solid and methodical marketing strategy is critical for nascent sportsbooks. Here are some effective options for advertising:

  • SEO: Professional optimization—including pertinent keywords, backlinks, high-quality content, and much more—generates leads.
  • Social Media Boost: Leverage social media communities through the use of paid advertisements and consistent content publication.
  • Email Marketing: Utilize email advertisements to acquire and retain users for improved results.
  • Affiliate Marketing: It is crucial to leverage customers and acquaintances as marketers to facilitate expansion and promote effectively.

Top sports and events to include in your sportsbook

When considering the establishment of your own sportsbook, it is crucial to consider specific sports and events that hold significant importance in the current market. A diverse selection of the most popular sports and events is highly valued by bettors on a wagering platform.

Globally, online sports wagering is predominated by football, which accounts for more than half of all wagers. Ensuring that a wagering site provides odds on a wide variety of leagues and tournaments is of the utmost importance.

  • English Football League
  • Premier League
  • FIFA World Cup
  • Bundesliga
  • National Football League (NFL)
  • Serie A
  • La Liga
  • Major League Soccer (MLS)
  • UEFA Champions League
  • EFL Championship
  • UEFA Europa League

The United States exhibits a notable proclivity for sports wagering, as evidenced by the 50% and 51% interest rates in placing bets on basketball and football, respectively. The following basketball betting competitions and tournaments are certain to captivate your players:

  • NBA
  • Euroleague
  • Liga ACB
  • HEBA A1
  • Lega Basket Serie A
  • LNB Pro A
  • Chinese Basketball Association
  • Your local league

The prominence of events in darts, cricket, snooker, golf, rugby league, and rugby union should also be taken into account. Furthermore, the platform accommodates specialized interests including Esports, politics, awards, television, and entertainment specials by offering potential virtual sports wagering solutions. Enhance the diversification of your sportsbook by including an array of markets.

Non-traditional sports betting trends in 2023-24

For operators seeking to establish a sportsbook that appeals to a wide range of players and is on-trend, we have included non-traditional wagering types that are sure to captivate them with your innovative approach and attract a substantial diversity of bettors.


Microbetting is a type of betting in which participants place incredibly modest bets on minute-by-minute outcomes or occurrences in sports games or other activities. In contrast to conventional wagering methods that often entail substantial wagers on overall game outcomes or more general statistical data, micro-betting enables individuals to place bets on particular actions, occurrences, or brief intervals within the event.

Although certain individuals may view microbetting as a lighthearted and enjoyable way to participate in sporting events and other activities, it has generated apprehension among regulators and proponents of responsible wagering. The primary apprehension revolves around the possibility that the perpetual and rapid tempo of microbetting could foster impulsive conduct and compulsive gambling inclinations. Moreover, the diminutive stakes may create the perception of diminished risk, which could cause certain individuals to underestimate the possible financial ramifications of their wagers.

Esports betting

Over the past few years, Esports has undergone an unprecedented surge in popularity, evolving from a specialized recreational activity to a worldwide cultural phenomenon. The expanding Esports fan community played a pivotal role in the development of the Esports wagering sector. Esports tournaments have garnered significant attention and participation from participants and observers worldwide, transforming the market into a prominent area for wagering. This has captivated the attention of both seasoned bettors and novices.

Crypto betting

During the nascent stages of cryptocurrency wagering, unreliable websites gave rise to apprehensions regarding credibility. Even so, the terrain has undergone change and will persist in expanding. The encouraging development is that the sector is presently undergoing increased regulation, which includes the aforementioned sites that we recommend. Incorporating crypto wagering will therefore assist up-and-coming sportsbook operators in attracting a greater number of players.

Artificial Intelligence (AI)

AI has emerged as a prominent phenomenon in the realm of sports wagering, exerting a substantial impact on every facet of iGaming. Artificial intelligence (AI) utilizes complex algorithms and machine learning models to analyze and predict the outcomes of sporting events. AI systems of this nature possess the capability to process vast datasets, which may include historical statistics, user performances, team dynamics, meteorological conditions, and various other variables. AI generates predictions that exceed the precision of those achieved by human bookmakers via this analysis, thereby offering more knowledgeable insights. Big data can now forecast the aptitude and potential of athletes. Data is becoming increasingly valuable, and data analytics is expanding. Beyond goals, passes, and distance covered, other crucial metrics such as playing patterns and tactics will be integrated into daily operations.

Useful tips for operators

Following a discussion on the fundamentals of establishing a sportsbook, we shall now delve into some prevalent recommendations that can aid in enhancing the overall quality of your sportsbook offerings.

Tip 1: Work hard on your UI and UX

It is imperative that you approach your wagering website as a product that necessitates a greater emphasis on the user. A complicated or perplexing interface results in user dissatisfaction and, ultimately, a decline in customer loyalty. Maintaining audience interest and desire to continue utilizing your offerings is of the utmost importance; therefore, ensure that ease and enjoyment are prioritized at all times. Design and enhance the navigation, usability, and aesthetic components, including fonts and straightforward color schemes.

Tip 2: Incorporate advanced filters within the product range

Maintaining a sports wagering website that accommodates a wide variety of events and sports may result in a subset of players being interested in certain offerings. To guarantee a cohesive user experience, it is critical to grant your audience the capability to exclusively observe content that aligns with their areas of interest. By implementing filters, one can ensure that the clientele consistently has a positive experience, thereby enhancing the probability of their future patronage.

Tip 3: Include a bonus engine

These systems function as exceptional motivators to sustain user engagement and enthusiasm towards the platform. Additionally, they have the potential to motivate users to express their enthusiasm towards other participants. Proposing attractive incentives, including complimentary wagers, VIP memberships, welcome bonuses, and discounted tickets to sporting events, can effectively stimulate interest and facilitate the expansion of a betting enterprise. This approach not only serves to increase user retention but also contributes to the expansion and prosperity of your platform.

Tip 4: Cultivate effective customer service

Establishing strong customer service protocols is the subsequent course of action for online casino operators seeking to attain success. These protocols are designed to ensure customer satisfaction and to increase rates of customer retention. Ensuring that consumers have access to precise and beneficial information regarding offerings, pricing, policies, and products is of paramount importance, as it empowers them to make well-informed choices. Ensure that you provide support for your clients around the clock and that they are attended to, adequately cared for, and their concerns resolved.

Let's Connect and Elevate Your Journey

Get in touch

Ready to take your journey to the next level? We're here to help you every step of the way. Don't hesitate to reach out – your success is our priority. Let's connect, collaborate, and create something extraordinary together!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.